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- Growth in laptop/desktop video viewing expected to remain 72% in 2015 – same as 2014.
- Smartphone and tablet usage for video has more than doubled since 2013 reaching 56% and 48%.
- People spend 39 minutes a day on mobile video – smartphones (17 min) and tablets (22 min).
- Tablet is fastest growing device for video (119.8% growth) followed by smartphones (81.1%).
- Mobile share of online video will reach 39% by end of 2015 – up from 26% in 2014.
- Mobile share of online video (50.2%) will surpass desktop share (49.8%) in 2016.
Mobile drives online video usage growth
Online video viewers aren’t replacing desktops and laptops with smartphones and tablets. They are instead watching videos on all four screens. Consumers can use different devices to watch videos at home or on-the-move. They are adding Internet connected television and iPod touch for a seamless experience.
Mobile devices – smartphones and tablets – have been catching up fast among online video viewers. In 2015, more than half (56%) of all Internet users watched videos on smartphones. This is an increase from just over a quarter (26%) of consumers in 2013. Almost half (48%) of them also watched videos on tablets – up from under a quarter (23%) in 2013.
Internet connected television allows people to watch online videos on their television screens. They can access sites like YouTube as well as services like Netflix and Hulu. More than half (56%) of online video viewers will use this technology in 2015. This is an increase from just over a quarter (27%) in 2013. People can start discover a video on their smartphone and bookmark it. They can watch it later with friends and family on an Internet connected television.
iPod Touch has been growing as a video-viewing device. A quarter (25%) of video viewers will use the device to watch videos in 2015. This is an increase from just over one in ten (13%) viewers in 2013. The iPod Touch is a cheaper alternative for young people. It is also an entry-level media device for the young consumer. iPod’s growth points towards consumption of music on video form as well.
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People spend more time on mobile video
Consumers are already spending more time watching videos on mobile devices. Consumers spend on average 39 minutes a day watching videos on mobile devices. In comparison, they spend 24 minutes a day watching videos on desktops and laptops. Tablets make up for more than half (22 minutes) of time spent on mobile video.
Tablets have a bigger screen compared to smartphones and greater mobility compared to desktops. As a result time spent on tablets is growing at a faster rate than any other device. Time spent watching videos on tablet more than doubled (120% growth) over the last four years. Time spent watching videos on smartphones grew by 81%. Desktops and latpops recorded the slowest growth rate at 19% since 2011.
Mobile video set to surpass desktop video in 2016
As people spend more time watching videos on mobile, it is set to surpass desktop video in 2016. Mobile will make up just over half (50.2%) of all online video views by end of 2016.
Smartphone’s video growth comes from the proliferation of short funny virals and music videos. Consumers tend to watch such videos in part or full when they come across it on social media. Longer TV episode and movies drive tablet’s growth. Tablet users can watch long form video while in their beds with headphones. This convenience was earlier afforded by laptops. Tablets are more convenient because consumers don’t have to wait for it to boot up. They can also switch between various apps making it easy to browse a wider range of videos.
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