The Mobile Consumer Roundup
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Mobile Consumer Culture
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Look over Table of Contents and List of Charts
- Smartphones: The Most Valued Digital Device
- Smartphone ownership surpasses desktop as half of all consumers own a tablet
- Generation X catches up with millennials in smartphone and tablet ownership
- US Consumers value smartphones above all digital devices
- Smartphones: Still not as important as people, pets & memories
- US consumers value their relationships more than gadgets
- Women and older consumers more likely to perceive tablets as important
- Smartphones: Keeping people connected, productive, and happy
- Smartphones make consumers feel productive and happy
- Consumers use smartphone to get help with health, finance and job search
- Consumers use smartphones at home, at work and everywhere in between for news and commute
- Smartphones help people meet others they want to meet, avoid those they want to avoid and deal with boredom when alone
- Consumers more likely to value smartphones after an emergency or facing trouble in absence of the device
- Smartphones: Driving Mobile Consumer Culture
- Consumers complement desktops and laptops with smartphones and tablets as millennials drive mobile-only trend
- Mobile devices drive growth of digital time spent by consumers
- Mobile beats desktop & laptop in photo, game & social media consumption
- Emerging tribes of the US Mobile Consumer Culture
- US consumer digital device ownership – 2013 vs 2014
- US consumer digital device ownership by demographic
- US consumer most valued digital device – 2013 vs 2014
- US consumer most valued digital device by demographic
- US consumer’s perceived importance of people & objects
- Consumer’s perceived importance of people & objects by gender
- Consumer’s perceived importance of people & objects by age
- US consumer emotional response to life with a smartphone
- US consumer emotional response to smartphone by age
- US consumer smartphone usage by purpose
- US consumer smartphone usage by purpose and age group
- US consumer smartphone usage by location
- US consumer smartphone usage for news and community info
- US consumer smartphone usage for local commute
- US consumer smartphone usage by everyday reason
- US consumer smartphone usage by reason across age groups
- US consumer feeling towards smartphone ownership and usage
- US consumer smartphone usage during an emergency
- US consumer problems caused due to lack of smartphone
- US consumer device ownership & usage by age group
- US consumer growth in digital time spent by device 2010 – 2014
- US consumer time spent on content category by device
- US Smartphone Gamers and Search Users
- US Smartphone Social Networking Usage – Facebook & Twitter
- US Smartphone Video Watchers and Music Listeners
- When and why do consumers pick apps over websites?
- Convenience, simplicity and efficiency shape choice between app & website
- Consumers prefer apps for quick access & mobile websites for details
- How big is the app market and what’s driving revenues?
- Mobile app penetration nears saturation as share of app buyers plateau
- E-books make up biggest share of app revenues, but games are catching up
- How do people discover apps and what influences download?
- Word of mouth is the biggest enabler of mobile app discovery
- Emotional triggers drive people to download the apps they discover
- Consumer willingness to pay for apps differs by category
- Why are some apps used regularly while others are forgotten?
- Consumers regularly use social networking, gaming and media apps
- Consumers prefer apps that benefit their lives after a short learning curve
- Consumers are most likely to forget about travel and holiday apps
- Consumers remember apps when they interact with the brand offline
- Consumers abandon apps that struggle to hold their interest & stay relevant
- How can apps re-engage lost users?
- Discounts re-engage lost users but recommendation grows engagement
- Discounts are effective in winning back users for retail, travel & local apps
- How can mobile apps grow user loyalty?
- Mobile apps that reach out to users boost their long-term loyalty
- Mobile messenger users are loyal and frequent users of the app
- App makers can reach their users on messaging apps
- Mobile app vs mobile website preference by usage context
- Mobile app vs mobile website preference when given a link
- US Mobile App Installers and Penetration, by device
- US Mobile App Buyers, by Device
- US Mobile Download and In-App Revenues in billions
- US Mobile Download and In-App Revenues Share, % of total
- Mobile app discovery methods among smartphone owners
- Mobile apps discovered using web search by category
- Reasons for downloading a mobile app
- Reasons for downloading mobile apps by category
- Key factors when deciding to download a mobile app
- Consumer willingness to pay for mobile apps by category
- Mobile apps consumers use daily by type of app
- Attributes associated with frequently used apps
- Share of mobile apps abandoned after download
- Reasons for downloading app – Regularly Used vs Abandoned
- Reasons consumers abandon mobile apps
- Prompts that can restart usage of abandoned apps
- Effect of discount or reward on app re-engagement by category
- Average retention rates for apps that do vs do not interact
- Average retention rates – Messaging apps vs All apps
- Average daily session frequency – Messaging apps vs All apps
- US consumers engaging with brands via messengers
- US consumer attitude to brand engagement via mobile apps
- US consumer willingness to engage with brands on messengers
- Mobile user engagement – Messenger apps vs Social apps
- Who is driving growth of the us mobile payments market?
- US mobile payment transaction value will more than double by 2019
- Multiple device owners are twice as likely to use mobile payments
- Millennials and generation x drive mobile payment adoption in the us
- Black and hispanic consumers lead in mobile payment usage
- How does mobile compare against other payment options?
- Cash and card beat mobile across most categories
- Cash and card perceived as more secure payment options
- Which mobile payment services do consumers use?
- Knowing about a mobile payment service does not mean consumers use it
- Paypal is the most well know and widely used mobile payment service
- How do consumers use mobile payments?
- Consumers use mobile to pay their bills and pay for their purchases
- Fashion and luxury ahead of travel and sporting goods in mobile commerce
- Consumers pay on smartphones or tablets depending on category
- Consumers spend more on tablets than on smartphones
- Debit and credit cards fund consumer mobile payments
- What is keeping consumers from using mobile payments?
- The biggest barrier to mobile payment adoption lies in consumer minds
- Consumers expect mobile to help them shop and replace their wallets
- How can mobile wallets make mobile payments relevant?
- Consumers define mobile wallet as tool to organize marketing content
- Mobile wallets that integrate marketing also drive revenue
- Consumers want mobile wallet content, but brands are slow to provide
- How can mobile wallets enhance shopper purchase journey?
- Mobile is already a key part of the shopper’s in-store journey
- Mobile wallets can bring together the fragmented consumer journey
- How do consumers use mobile wallets beyond shopping?
- Trust drives peer-to-peer transfers between members of one’s social network
- Who do consumers trust most to provide a mobile wallet?
- Consumers trust banks and credit card brands with their mobile wallets
- Consumers trust banks because of experience with mobile banking
- Banks can target mobile banking users with wallet services
- US mobile payment transactions by type, 2014-2019
- US consumer usage of mobile payment, All vs mobile device owners
- US mobile payment usage by age group, 2011-2014
- US mobile payment usage by ethnicity, 2011-2014
- US consumer preferred payment method by transaction type
- US consumer cash carrying and spending behavior
- US consumer payment methods by sense of security
- US consumers’ familiarity with and usage of mobile payment services
- US consumers’ familiarity with mobile payment services
- US consumers’ usage of mobile payment services
- US consumers’ usage of mobile payment by purpose
- US consumers mobile payment method at Point-of-Sale
- US mobile share of eCommerce transactions by category
- US mobile share of eCommerce transactions by device type
- US mobile order value compared to $100 spent on desktop
- US consumers funding method for mobile payments
- US consumers’ reasons for not using a mobile payment service
- US consumers’ mobile payment usage by type of user
- US consumer future interest in mobile payment activities
- US consumer awareness of mobile wallet features
- Starbucks weekly mobile app transactions volume in the US
- US consumer expectation for mobile wallet content
- US consumers in-store smartphone usage by purpose
- Consumer feature preferences for mobile digital wallet
- US consumers’ mobile wallet usage for peer-to-peer transfer
- Venmo monthly mobile app transactions value in the US
- US consumer most trusted mobile wallet provider
- US consumer mobile banking usage by purpose
- US mobile banking usage by age group, 2011-2014
- US mobile banking usage by ethnicity, 2011-2014
- US consumer access to banking services by means used
Reviews from Consultants, Marketers, and Insight Managers.
“Well curated stats & insights. The charts were extremely helpful in putting together workshops for a mobile client.”Peter Bavister, Management Consultant
“Thanks a lot for this complete report. It’s a must have for every consultant’s toolkit especially if you’re working with mobile.”Josie Wahl, Management Consultant
“The suggestions and insights helped push the usage of our mobile wallet app to a greater level. Marketers to note and act.”Andrew Morgan, Mobile Marketer
“The reports aren’t just a data dump but add a lot of depth, detail and meaning giving our Insights team a framework to work with.”Cathy Mendoza, Insights Manager
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About the Report Author
Hi, I’m Freddie. Data N Charts is my initiative to derive meaning from numbers.
I spent the last 8 years immersed in data culture across research agencies in the US, UK and India.
As I grew professionally from an Analyst to a VP of Research, I learned that data isn’t just restricted to findings in a report.
When done right, data can tell stories that bring the customer to life. We can go beyond customer insights, and get customer intelligence.
I invite you to join me in my humble initiative.