Key Finding: Digital researchers tend to be 45+ male from households earning $50K or more per year.
Key Findings: Digital is the primary channel of product research among Millennial (67%) and Generation X (56%) shoppers in the US. Baby Boomers (59%) and Seniors (72%) prefer to research products in physical stores.
Key Findings: Large retailer websites are the most preferred channel to buy among Millennials (76%), Generation Xers (76%), Baby Boomers (74%), and Seniors (66%)
Key Finding: Older millennials (25-34) are the heaviest online shoppers. More than four in five (83%) in this segment buy several times from online channels within a month. Young Generation Xers (35-44) are the next most frequent shoppers. Three in four (75%) in this demographic group go online and buy more than once in a month.
Key Finding: US shopper spend on average 68 days researching big ticket items before making a final purchase decision. For small ticket items, shoppers research the same day or jut one week prior to purchase. A third continue to research products after having bought them.
Key Findings: In-store displays are the top channel for research except for large size, low cost items. In-store displays are the top source of product discovery except for small size, high cost items
Key Finding: TV is the top source of product awareness among US shoppers, followed by online media
Key Findings – Viewers continue mobile video experience on social media, Mobile viewers are social media advocates, Free, fast and quality videos drive social media advocacy.
Key Findings – Mobile video ads leave an impression on viewers, Mobile viewers want ads relevant to video content.
Key Findings – Long form video viewers are most likely to pay, Mobile viewers would watch ads to avoid paying
Key Findings – Mobile viewers prefer apps to watch videos, Viewers turn to mobile at prime time, Mobile viewers watch videos in their homes
Findings: Leisure and relaxation influence decision to watch, Mobile viewers influenced by length of video
Key Findings – Word of mouth drives mobile video discovery, Video content providers are top discovery platform.
Five factors driving mobile video growth – Heavy users drive daily consumption, People prefer smartphones for short form videos, 4G drives mobile video traffic ahead of social media, Mobile viewers prefer online video to TV content, Millennials drive growth of mobile video streaming apps
Key Findings – Mobile drives online video usage growth, People spend more time on mobile video, Mobile video set to surpass desktop video in 2016. Click to read full post.