This report looks into the factors driving mobile video growth and maps the consumer journey from mobile discovery to advocacy uncovering consumer attitudes towards paid video and the kind of mobile ads they prefer to see.
Key Findings – Viewers continue mobile video experience on social media, Mobile viewers are social media advocates, Free, fast and quality videos drive social media advocacy.
Key Findings – Mobile video ads leave an impression on viewers, Mobile viewers want ads relevant to video content.
Key Findings – Long form video viewers are most likely to pay, Mobile viewers would watch ads to avoid paying
Key Findings – Mobile viewers prefer apps to watch videos, Viewers turn to mobile at prime time, Mobile viewers watch videos in their homes
Findings: Leisure and relaxation influence decision to watch, Mobile viewers influenced by length of video
Key Findings – Word of mouth drives mobile video discovery, Video content providers are top discovery platform.
Five factors driving mobile video growth – Heavy users drive daily consumption, People prefer smartphones for short form videos, 4G drives mobile video traffic ahead of social media, Mobile viewers prefer online video to TV content, Millennials drive growth of mobile video streaming apps
Key Findings – Mobile drives online video usage growth, People spend more time on mobile video, Mobile video set to surpass desktop video in 2016. Click to read full post.
In this report we look into who the mobile grocery shopper is and what are they buying via mobile, what is the grocery shopper’s mobile path-to-purchase, and how mobile coupons and ads influence shopper behavior.
This report will look into why US consumers aren’t warming up to mobile payment services and how mobile wallets can integrate shopping and peer-to-peer transfers to make payments relevant with smartphone owners for wider adoption.
This report looks into how consumers discover mobile apps, what motivates them to download the apps, and what keeps them coming back to using the app regularly.
This report covers why people prefer smartphones over other digital devices, how it keeps them connected, drives their productivity and makes them feel happy as well as grateful about the device.
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